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Everyone tends to focus on the exact same thing when they attempt to improve their 
Ever find a full workout routine with the name of a famous lifter attached to it such as Ed Coan and Mark Phillipi’s deadlift routine; Brad Gillingham’s deadlift routine; Bill Starr’s bench, squat, and clean routine; or even a basic Westside template? What do all of these have in common? They can easily be manipulated. By that I mean that they can be custom fit to an individual’s needs such as with my first example, the Ed Coan/Mark Phillipi deadlift routine.
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When the ‘average’ guy took up weight training in the early days of the 20th Century, he was almost assured of making good gains from his training. He could count on adding considerable size and strength to his body, while also vastly improving his health. Today’s average trainee is not afforded that...
What do you hear when you ask someone, “What’s wrong with your shoulder?” The most common response is: "Well, the doctor thinks it’s my Rotator Cuff muscle, but that’s it." Typically, rest followed by ice and/or aspirin is recommended. This might work if it’s the first time you have strained you Rotator Cuff(s);.